The investment you make in communicating with your sales force pays for itself immediately. Building the team takes communication at every level. Getting everyone talking, sharing the goals, grasping the strategy. McDougall knows how to make the experience work on-site, off-site or out into your furthest goes. Over the course of four years McDougall has produced Cisco's global sales conferences. The attendance for these events is huge. During the course of the week Cisco people are trained, rewarded, entertained and reenergized. McDougall is both a content developer and a turn-key vendor for this colossal meeting.