The investment you make in communicating with your sales force pays for itself immediately. Building the team takes communication at every level. Getting everyone talking, sharing the goals, grasping the strategy. McDougall knows how to make the experience work on-site, off-site or out into your furthest goes. Imagine taking over the entire city of Cannes on France's Riviera. That's what we did. The 10th anniversary of Apple Europe's business was a party that lasted until 4am and featured the Gypsy Kings, black tie galas, and a two day management conference.