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They're the company
that first merged high-performance computing with graphics. Though
famous for Spielberg's digital dinosaurs, the vast majority of SGI
business was focused on scientific and technical computing. The problems
were always getting more complex, so SGI built a |
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technology called NUMAFlex
for infinite scalability.
The challenge for SGI and McDougall was getting the world's attention
once again. Fortunately, NUMAFlex and modular supercomputing were
revolutionary concepts, unfortunately the advantages were very technica. |
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Working with key executives,
advertising and PR teams, McDougall lead the effort in developing
messages and media for the launch and subsequent marketing efforts
that expressed the NUMAFlex advantage.
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