By 1999, Cisco had come to dominate the enterprise and service provider markets. McDougall assisted in crafting a communication plan that would raise Cisco's visibility among potential partners, customers and the media. We then proceeded to put the plan into action, working closely with Cisco's marketing group. Together we crafted opportunities to showcase the reality of the vision. Making it real was key to selling the concept of "the broadband home". McDougall delivered solutions and real, tangible proofs that sold.