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Tandem Computer
had carved out a unique niche focused on fault tolerant (NonStop)
computing; the choice of financial institutions, stock exchanges and
telephone companies that needed continuous availability. |
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McDougall's solution was to
increase Tandem's visibility to potential new markets. We elevated
"NonStop" to become Tandem's unique differentiator and started a multi-faceted
campaign. |
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The new-higher profile Tandem
was acquired by Compaq in 1997. The NonStop message was so strong
that for a while Compaq applied it to their entire company.
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